You may have heard in digital marketing circles about a practice called SEO or search engine optimization. Business owners are constantly bombarded with ways and strategies that they can take their brines to the next level and this is why you will most likely have heard of SEO. The truth of the matter is that whilst many of the strategies and techniques which you may be offered don’t work, search engine optimization most certainly does. Today we’ll take a look into what it is all about and how you can benefit from using this strategy.
What Is It All About?
The idea of search engine optimization is to get your business’ website to the highest possible position on the search rankings when someone searches for keywords that relate to you. Let’s say for example that you have an optometrist business, when people type in the keywords ‘eye doctors near me’ and they are near your location, you will of course want your company to appear towards the very top of the search engine results, usually Google. If you have invested money and time into creating a great SEO process for yourself then you will be able to feature highly on the search results for keywords such as the example given.
Why Is This Important?
There are 2 main reasons why this is so important, the first reason is that nobody looks beyond page 1, potentially page 2 of the search results. Think about the way that you look for things online, how often do you go to page 3 or beyond? Around 1% of people dig deeper than page 3 which is why if you are not on the first 2 pages, you might as well not be there at all. The second reason as to why this is so important is because search engines have seen more traffic than ever before in the last 2 years because so many people are using them to find the goods and services which they are after. The upshot of this is that if you can feature within the first couple of pages then you can guarantee that you will be at least seen by people who are looking for products and services like which you offer.
How Does It Help?
If your business begins to use an SEO strategy then you can not only count on more people coming to your business which of course means leads and sales, you can also use the additional visibility to help you to build a great brand. Furthermore you can also use SEO to keep with or get ahead of your competition and we have seen many examples of big fish who have been overtaken by smaller competitors because they utilized SEO techniques and the bigger firm didn’t.
If you want to take your business to the next level then SEO is a very good way to do so and employing these strategies will be able to help you.