Have you noticed that in the last few years, almost every company seems to have an online presence? From top brands, all the way to your local bakery, it seems like everyone has jumped on the online trend, and for good reason too. Online marketing and online success is now both an essential and integral part of a company’s growth and success. Gone are the days of traditional advertising which has now been replaced by online marketing.
In today’s marketplace, being online and achieving success online is a must. This is why so many brands are utilising the services of a digital marketing agency. In this article, we will look at some of the reasons as to why success online means more than advertising, so read on to find out more.
An Instant Gateway
Having a successful online presence automatically gives you an instant gateway to potential customers. Having a great website that is up to date, informative and caters to specific needs will give you the competitive edge that you are looking for. A simple Google search will be able to help potential customers find you, and hopefully transition into loyal customers.
Whilst with traditional advertising it may be somewhat difficult to have definite, measurable outcomes, when it comes to online marketing, you have the ability to measure the overall effectiveness of your campaigns. You can measure the effectiveness of your SEO, the reach of your online ads, and so much more. Growing followers and likes online is also a great way to truly get your brand name out there in a much quicker and faster way than any traditional advertising method can.
Target Your Specific Niche
One of the best things about the digital age is the ability we have to target a specific niche and audience. When you are creating content online with a specific audience in mind and then going ahead and marketing it to said specific audience, you can be sure that you are not wasting your valuable resources and time.
Instead of diluting your content and marketing campaigns amongst a sea of people in hopes of garnering some attention, you’ll be able to hit a home run when you cater specifically to a target audience. Through methods such as keyword research, you’ll be able to figure out exactly what your audience is looking for, thus being able to cater to their exact needs. There is no way traditional advertising can do this, which is why a successful online presence is the way to go.
It’s Never Been Easier To Market Your Brand
With Instagram ads, Twitter, Facebook pages/ads and so much more now available to us at the tip of our fingers, marketing your brand has never been easier. When you have fantastic online content or an online presence to market, you are sure to attract brand new customers and in turn get your name out there. One of the best things about social media marketing is that it is cost effective, whilst also helping you to reach specific audiences and overcome distance barriers. Many people have expressed that if they cannot find a company’s website or at least a social media page attached to a company, their level of trust in their services greatly dips.
Reviews, Reviews, Reviews!
Back in the day, if someone had a bad experience with a business, you would have to wait to hear it through the grapevine. In this day and age, with online reviews, you have hundreds if not thousands of opinions to look at from the comfort of your smartphone.
If you run a business well and provide excellent customer service, you can be sure that someone is going to leave you a positive review online. These positive reviews on your Facebook, Yelp or Google Plus page serve as free marketing for future/potential customers. Without paying a cent, you’ll have hundreds of people backing your brand up, giving potential customers more incentive to utilise your services. What could be better than that?
We hope that this article has given you some insight into exactly why success online means more than advertising does in today’s modern world.