The world is becoming increasingly competitive, and this means that businesses have to be ever more innovative when it comes to retaining their consumer loyalty. Providing them with promotional hampers is one way to achieve that. However, giving out hampers is very tricky. If it is a good hamper, then you will likely be an absolute hit with your customers. But if it is a bad hamper, you will make a fool of yourself and actually lose customers. This is why it is very important to choose a hamper from a company that comes highly recommended (check out the Emporium reviews, for instance), and that the content of the hamper is right as well.
Ideas for Promotional Hampers
If you want to give your clients a hamper, one great idea to include is any new products, as well as a product that your customer has ordered in the past. This shows them that you remember what they have bought, while at the same time appreciating their views on new products. This is also a great opportunity to ask them to review your new items. At the same time, however, you need to make sure that your hamper is appropriate to the audience. A CEO, for instance, will appreciate different things than a stay at home dad.
When to Give Hampers
There are ideal moments to hand out promotional hampers. Christmas is perhaps the best known time period, with your staff really appreciating a hamper as well. However, there are other times when a hamper can also benefit you. This includes:
- Company anniversaries, where you could consider including some of the items your company has created over the years, as well as anything new. This is a great hamper for both your staff and for your customers, who will love to remember how far you have come, and how times have changed.
- Thanksgiving, Easter, Independence Day, Valentine’s Day, Halloween, or any other such public holiday. These are themed holidays, so you could include items in your hamper that fit in with that team, particularly if these also relate to your personal products. You may be developing themed products for these types of holidays, and a hamper is a perfect opportunity to present these to the public and your staff.
Hampers are a key component of marketing and advertising campaigns. The same can be said for a variety of other promotional items, which can always be included in a hamper as well. There are two key things to be aware of when it comes to consumers:
- They love receiving free things.
- They will be more willing to review you and your products in a positive light if they receive free things.
These two key items above demonstrate clearly how much you can increase customer loyalty with a hamper, but also how you can use it to your advantage to increase brand awareness and your positive reputation. Those things are well worth the investment made.