It is commonly said that you have to spend money to make money, and when it comes to marketing, that is most definitely true. However, just because you need to spend money to make money, that doesn’t mean your marketing processes have to break the bank and cause financial strain. There are plenty of more affordable marketing ideas that your small business can take advantage of; it’s just a case of knowing what they are and how to utilize them.
Limited for funds? These marketing ideas offer the best bang for your buck.
Ask for free referrals
Don’t be afraid to ask your customers for free referrals. Word of mouth marketing is the best form of marketing there is, so use it. Whenever a customer uses your services and is pleased with the result, give them a few of your business cards and ask them to tell their friends about you.
Get free publicity from the media
To get free publicity from the media, you need to think of unique and smart ways to involve them. Invite them to attend any events that you are holding, send them press releases for anything interesting that your business is doing. Get them involved in your business.
Utilize your website and blog
Assuming that your business has a website and blog already, you need to start utilizing them both. To increase the chance of your website and blog ranking highly in search engines, it is vital that you take advantage of the SEO services that specialists like clickintelligence.co.uk offer. The key factor for ranking in search engines for relevant searches in SEO, which consists of content marketing, managed SEO practices and good outreach methods. Plus, it’s not that expensive to use, so it is a great option for any business that is on a small to medium budget.
Take advantage of social media
Social media is a fantastic resource for free marketing and one that you should already be taking advantage of. If you’re not utilizing this resource, now is the time to start. Developing a presence on social media channels, from Facebook and Twitter to Instagram and Snapchat, can be a great way to build brand awareness and grow your customer base. You can create various accounts for your business across different social media channels, share content from your blog, deals from your business, and any other relevant information on them, and as a result of doing so, your customer base should begin to grow.
Be a radio guest
Is there a local radio station in the area where you run your business from? If so, then perhaps you could volunteer to be a radio guest? Just think, by going on the radio, you will be gaining some fantastic free advertising. Whether you take part in a business Q and A session or talk about a new service your business is offering, it doesn’t matter – what’s important is that you are building brand awareness in the local area.
To build a successful business, you don’t need to spend thousands on marketing; it’s just a case of being smart about the methods that you do use and getting as much as you can out of them.
