Are you looking to get involved in the cryptocurrency market? Considering launching your own ICO (initial coin offering) or launching an exciting and groundbreaking blockchain application? If so then you are going to need to find a great blockchain PR agency to work with in order to take your idea from a seed of hope to a strong and successful giant of a tree in the business world. Often the difference between some start-ups raising millions of dollars for their enterprises and others who do not, comes down to whether or not they have the right team on their side. If you want to make sure that you get the right PR agency, here is how.
Potential
The first step is to trawl through the internet and find a number of potential candidates for who you believe could make the best choice. Another great way of finding agencies is by getting in touch with other professionals in your blockchain network who may be able to refer you. Failing this simply try out a number of keywords on Google and see what it brings you, and then begin to compile your list.
Your Goals
Once you have a small list of potential agencies together it is time tis tart thinking about why you want to use a PR company in the first place and what you want to get out of it. Think about what kind of places you want to be seen, which publications you’d like to be featured in and what kind of message and ethos your brand is trying to promote. Once you have thought long and hard about your business model, your strategy, the brand image which you want to project and the marketing strategy which you are considering, you should have a meeting with the potential candidates in order to see whether their skills and experience falls in line with what it is that you are trying to achieve. Is this a company which specializes in blockchain or do they cover the whole of tech? Do you feel like they have your best interests at heart? Do they understand your business and what you want to achieve? These are some of the questions which you need to ask yourself doing a meeting.
Backing Up
Once you return from the meetings and you are ready to make a firm choice the final step is to check out the testimonials and reviews which people have left about them online. Make sure that the company which you are about to choose has a great track record and take a look in particular at previous clients within the tech or blockchain sphere to see what they thought. You can also use this bit of research to back up any claims which the company may have made during meetings and this last piece of the puzzle will help you to decide which is the right company for you.
