The internet has changed the face of many industries and many different ways in which we live our lives. One are which has changed almost entirely since the inception of the internet has been digital marketing. In the past, advertising agencies were reliant on TV and radio ads or placing posters on billboards and pictures in newspapers. Whilst many of these techniques are still used, and in many cases still work, the digital revolution has firmly taken over marketing. If you have a business and you want to start a digital marketing campaign then here are some of the best methods to do so.
Reputation
The first place to start when it comes to digital marketing is to ensure that you online reputation is strong. If you fail to do so and you have a negative reputation online then you are going to be spending money on placing a spotlight on your company, only for customers to find a company with a poor reputation. Consult someone like Reputation Management Consultants Eric Schiffer and his team to ensure that you have a strong online reputation.
Email Marketing
The click through rate of emails marketing campaigns used to sit at somewhere around 15%, these days it is around the 2% mark but still offers a great way to show off your business or products to the world. Just think, if you send 100,000 emails, and just 2% click through, that is still 2,000, let’s assume that you make 25% sales from the 2,000, that is 500 sales from one email campaign which doesn’t cost you a lot of money.
Social Media Campaigns
The best way to access millions of pairs of eyes in the click of a button is through a strong social media campaign. Almost everyone uses social media every day of their lives and you can gain maximum exposure with a campaign such as this. The beauty of campaigns on the likes of Facebook for example is that you can actually target the customers that you want to advertise to in order to gain stronger return on your investment. With so many people on social media, you really cannot afford to not include this into your digital marketing strategy.
Promotional Marketing
Coupon websites like Groupon have grown tremendously in stature in recent years as more and more people look to save money through the use of these coupons. This presents an opportunity to businesses who can offer their products and services at reduced rates on these websites, in order to gain return customers. You may lose a little bit of money in the short term but you will be able to promote your company to any more people and even give them a taste of what you are all about. The idea is that the cost of the discount which you offer is actually the cost of this type of marketing which has the power to bring many more new customers to your business, who will be paying full price in the future.
