How to steal the show with your next exhibition stand (a link round-up)

They are expensive, but for some businesses, exhibitions are the bread and butter of their profit line. Without them, well, they pretty much don’t have a business.

It’s not quite as black and white as this in all industries, but there’s no doubt that it is incredibly important. Today’s guide has just collected some links from around the internet to help you piece together your exhibition stand a little better.

How to prepare for an exhibition

This first link is really about getting to basics with your exhibition stand. Suffice to say, there are lots of do’s and don’ts long before you arrive at the event, and we found this page to be one of the best of its kind at providing you with all of that essential information.


What to do after an exhibition

Quite often, a lot of attention is placed before the exhibition takes place – and rightly so. Then, there’s plenty of effort going into converting leads during the exhibition itself.

But what about afterwards? This is where a lot of companies fall short, and just don’t chase the leads that they garnered at the exhibition. This next link talks through some of the tactics you can adopt to make sure that you don’t fall into said trap.


The best exhibition stand design tips

Granted, you won’t be able to implement every design tip suggested in this guide – but even if you can just turn to a handful you will make a considerable difference to the state of your stand.

As we all know, some of these stands cost an absolute fortune to put together. This guide looks at some quick wins (as well as some larger plans) to make sure that your stand is giving you the best possible chance of success.


Making the most of candy at your stand

One of the best ways to draw people into your stand is through candy. Of course, not any old candy will do – after all, it’s all about standing out.

This is a link to a site that provides some of the most interesting types of candy around. We’ve honed in on licorice because it’s our favorite, but the main rule here is just turning to some out-of-the-ordinary candy which can help your plight more than you might imagine.


How to initiate conversations

This final link isn’t about exhibitions directly, but the rules apply anywhere. Like it or not, exhibitions are about talking. They are about interacting with people and ultimately, trying to communicate in a way that will make them more tempted to buy your product or service.

Starting conversations is often the hardest obstacle for a lot of people to overcome. While we don’t agree with ALL of the suggestions in this link (the first is debatable), it does provide a good overview on some of the tips you should be turning to.