Why Should You Consider Getting a Marketing Degree?

There are hundreds of degree options at most universities, covering every topic imaginable. Read here to learn why you should consider getting a marketing degree if you want the most bang for your buck.

Did you know that top companies like Apple and Microsoft routinely spend more than a billion dollars on marketing and advertising?

Even small businesses on shoestring budgets have an annual marketing spend of about $10,000. Clearly, marketing is an important function in any business.

So if you’re considering pursuing a marketing degree, you’re making a smart choice. Millions of businesses rely on marketing professionals to design and implement effective marketing strategies.

In this article, we’re giving you five solid reasons why you’ll never go wrong with a marketing degree.

1. Good Job Growth Prospects

Every professional wants to pursue a career in an industry that has job opportunities and promises growth. Anyway, of what benefit is spending years in college to earn a degree and spend more years hunting for a job?

In marketing, those should be least of your worries. The employment of marketing professionals will grow 10 percent through 2026–which is a faster growth than the average for all occupations.

This means there will be many marketing degree jobs.

2. Great Chance to Earn a Six-Figure Salary

On average, marketing managers earn over $130,000 every year. As long as you’re competent and have the determination, there is nothing to stop you from rising through the ranks and becoming a marketing manager.

Even then, the average professional marketing professional earns $58,000. This is more than the average household income in the US!

3. You Can Pursue the Degree Online

Today, technology enables us to do many things from the comfort of our homes, including studying for a degree. However, there are programs like engineering that cannot be taught online because they require hands-on instruction.

The good news is marketing isn’t one of them.

If you don’t have the time to attend full-time classes, find an institution that offers online marketing degrees and enroll online. See page to find a good example of an online marketing program.

4. Marketing Degrees Are Typically Multi-Faceted

Marketing is a diverse discipline that’s closely related to advertising, communication, and sales.

Many schools offer marketing programs that provide instruction in all these fields.

As a marketing graduate, you’ll be qualified to get employment as a sales specialist, advertising specialist, or promotions specialist. Such diversity gives you the flexibility to try out various careers without pursuing additional training.

5. Venture into Consulting

Is being self-employed your passion? If yes, then don’t think twice about pursuing a marketing major.

After gaining several years of experience in marketing, you can move into self-employment and start a marketing consultancy. Your job will be to provide expert guidance to the businesses on your client list.

As a marketing consultant, you’ll be your own boss and your earning prospects will increase substantially.

Pursuing a Marketing Degree Is Worth It

Even though universities are churning out thousands of marketing graduates every year, the field has great employment opportunities.

As we’ve discussed here, it’s clear pursuing a marketing degree will be well worth your time and money.

Go for it–and don’t forget to keep tabs on our blog for the freshest career tips too.