online

Social Media Marketing Strategies: How to Increase Your Online Sales

A marketing strategy is the game plan for a business to get in front of individuals and convert them into customers. The marketing strategy of a business comprises the business’ value proposition, information on the target buyer, and key marketing messages. Statistics indicate that online retail sales in the US are likely to total 294 billion

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The 5 Biggest Mistakes Businesses Make with Online Market Research Surveys

Thanks to the affordability and available of various online tools, more businesses than ever before are sending out market research surveys so they can better understand their customers and marketplace. However, instead of gleaning actionable intelligence, the vast majority of these businesses are hearing virtual crickets, and seeing virtual tumbleweeds. In other words: most customers

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Myth: Cybersecurity Is Too Expensive for Healthcare Providers

Political uncertainties, diminishing reimbursements for services, and skyrocketing professional liability premiums are squeezing all parts of the healthcare services market. In this environment, healthcare organizations and providers are reluctant to spend more for services that they deem to be extraneous or unnecessary. Many of those providers and organizations perceive cybersecurity precautions to be too expensive

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