One of the best things about running a home or an online business today is that you have so many instruments and resources at your disposal. Of course, you no longer have to spend a lot of money on advertising and marketing thanks to internet marketing and digital technology. According to studies by Northeastern University and its AACSB online MBA department, there are three main instruments that will play important roles in reaching your customers: content creation, video marketing and social media.
These three instruments are indeed shaping the future of internet marketing. Through a carefully crafted campaign, you can combine the three internet marketing approaches to reach even more – yet highly targeted – viewers while boosting your conversion rate. It is more about soft-selling and sharing information than actually promoting products and services.
You can learn more about the future of internet marketing from the full infographic, Trends That Are Changing the Way Brands Market to Consumers by onlinebusiness.northeastern.edu.